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Siam Di Tella
Siam Di Tella was an Argentine manufacturing company; the name ''Siam'' is an acronym from ''Sección Industrial Amasadoras Mecánicas''.
==Early years and development==
Founded in 1911 by Torcuato di Tella, an Italian Argentine immigrant, the firm began as a manufacturer of bread making machines, which came into great demand by local bakeries in the 1920s. Di Tella's friendship with Enrique Mosconi, the director of the newly established state oil concern YPF, helped result in a contract to build their fuel dispensers and Siam di Tella's growth into a leading Argentine manufacturer.〔(【引用サイトリンク】title=La historia de la familia di Tella )〕
A military coup in 1930 resulted in the contract's rescission, prompting di Tella to convert his new factory south of Buenos Aires into the manufacture of industrial machinery and home appliances (particularly refrigerators), becoming the largest, domestically-based industrial conglomerate in Latin America.〔〔(【引用サイトリンク】title=Volverán a fabricar heladeras Siam, símbolo de la industria argentina )〕 The firm established a facility making commercial freezers under license from Westinghouse in 1935, and their trademark household refrigerator unit in 1948. Advertised as ''la reina del frío'' ("The Queen of Cold"), these became popular among Argentine consumers and their production expanded from 11,000 units annually in 1948 to 70,000 by 1958.〔(【引用サイトリンク】title=Heladeras Siam )〕 Expanding into an array of big ticket appliances, as well as their motorcycle and motor vehicle ventures, Siam diTella expanded to 13 manufacturing facilities employing 9,000 by the 1960s.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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